Email: email@jconline.co.il

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Hello,
My WBP (work based project) is based upon both my professional experience as well as a personal desire to create a model based on metaphors (narrative based) for SMB (small to medium size businesses) and facilitate a clear understanding of the process by which SMB key personnel will implement the model. The model is adjustable and allows for different marketers to add-on to it thus giving it the much desired qualities of “agility” and adaptability.

It is crucial that the outcome of this research be disseminated to the SMB audience, marketers, academics, through the body of core marketing related professional literature, as well as by word of mouth and practice through the work of key individual practitioners within the field of marketing.