 The writer of this work has served as the general manager of a company called Jconline since 2004. The company specializes in training small to medium companies (SMB) in the field of strategic marketing and positioning. JConline helps its clients identify marketing problems related to their activity, understand their position in the market with regards to their competition, understand fully their strengths in relation to their existing and potential clients and facilitates their actions to define their vision and set operative goals, within the marketing areas of corporate activity.JConline believes firmly in empowering its clients and makes sure the client acts on knowledge as opposed to just acting impulsively. JConline expects that when knowledge informs action clients choose actions that are better for them. When knowledge is managed and accessible to managers and workers alike, managers and workers can share a marketing concept and work toward a common goal and ultimately realize their corporate vision. ASK ME:email@jconline.co.il |
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Join UsKingdom-Marketing Hello, My WBP (work based project) is based upon both my professional experience as well as a personal desire to create a model based on metaphors (narrative based) for SMB (small to medium size businesses) and facilitate a clear understanding of the process by which SMB key personnel will implement the model. The model is adjustable and allows for different marketers to add-on to it thus giving it the much desired qualities of “agility” and adaptability. It is crucial that the outcome of this research be disseminated to the SMB audience, marketers, academics, through the body of core marketing related professional literature, as well as by word of mouth and practice through the work of key individual practitioners within the field of marketing. |
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